Monday 15 November 2010

Styles of video: In concert or "as live"

STYLES OF VIDEO: IN CONCERT/AS LIVE



In concert or as live is a style of music video where the artists in the video are shown to be at a concert or performing live. When a music video is seen as "in concert" that means that the footage used in the video is from a concert of the band. As live is more of a broad term that means that the artists in the music video are seen as performing live but there have been numerous takes of the performance. My example of as live is Like a Movie by Midtown.

The video works because we get to see a glimpse of how the artist performs. This was the first music video for Midtown so as a new artist you want to give potential new fans a glimpse of how the band perform and what their energy is like. The use of cutting to the beat in this videos helps with the pace the band are trying to put forward to the masses.

CONVENTIONS
As live videos are extremely common within the Pop/Punk scene, especially if the video is your first. The conventions of Pop/Punk music videos other than as live performances include simple clothing (like jeans, tshirt etc), instruments present and a placing of drums at the back with the guitarists and bassists at the side of the drums then lead singer placed at the front. We usually see the band hanging with friends. Sometimes we might see a storyline cut between the as lives shots. A few examples of videos that contain the same conventions are
The Academy is...-Slow Down


Fall Out Boy- Saturday


Gym Class Heroes- Papercuts


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