ANIMATION
Animation is a video style where inanimate drawings or objects are merged together to create the illusion of movement. The first popular animated music video was Dire Straits "Money for Nothing" and is considered a pioneering music video. A recent example of an animated video is "On The Lam" by Kele.
The video works because the animated video and the effects on the voice and putting the two together creates an illusion that the singer is trapped in this cartoon world. The video merges a lot of styles, especially the use of impressionist, animation as as live so the video is more creative and can appeal more to the masses. The video has many digital effects in (e.g. at 22 seconds, there is a pencil drawing of Kele's face) and there is also the use of chroma key, otherwise the animation that is present behind the singer through out could not be there. However the use of miming does not work as miming is supposed to give the illusion that the singer is singing, maybe if the video was fully animated miming would have worked.
Animation is a video style where inanimate drawings or objects are merged together to create the illusion of movement. The first popular animated music video was Dire Straits "Money for Nothing" and is considered a pioneering music video. A recent example of an animated video is "On The Lam" by Kele.
The video works because the animated video and the effects on the voice and putting the two together creates an illusion that the singer is trapped in this cartoon world. The video merges a lot of styles, especially the use of impressionist, animation as as live so the video is more creative and can appeal more to the masses. The video has many digital effects in (e.g. at 22 seconds, there is a pencil drawing of Kele's face) and there is also the use of chroma key, otherwise the animation that is present behind the singer through out could not be there. However the use of miming does not work as miming is supposed to give the illusion that the singer is singing, maybe if the video was fully animated miming would have worked.
Awesome post, great info.
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